Go to WordPress Page/post. You can find a WPLocalPlus plugin metabox. This will have a popup key word and popup text and link.
Popup Keyword :Keyword in which information is displayed Popup Text : Text displayed in the Popup Popup Text Link: Redirect link which opens when we click the Keyword
When you hover the mouse over this keyword, you'll see a text in the popup. This is the text which you set from the backend. When you click, you'll be redirected to the popup text link. This way you can create a conceptual ad on your site.