While creating ads these are al the options available.
Ad Title - Specify the name for the ad.
Ad Type - Banner Image, External Image Link, Ad Code, Import from AdSense, Text Ad, AMP ad.
Banner Image - Upload the image which will be used as an ad.
External Image Link - Provide a link to the external image which will be rendered as an ad.
Ad Code - Add code from a third party as Google AdSense.
Import from AdSense - Link your AdSense Account and fetch ads.
Text Ad - Create text ads using the editor and add custom styles to them.
AMP Ad - Add attributes provided by ad networks and display AMP ads on AMP pages.
Image - (Available when Ad Type is Banner Image) Upload the image which will be used as an ad.
External Image Link - (Available when Ad Type is External Image Link) Provide a link of the external image which will be rendered as an ad.
Link URL - (Available when Ad Type is Banner Image or External Image Link) URL where the visitor will be taken once he/she clicks on this banner.
Cloaked URL(Pro) - Cloaking ensures that visitors see the original domain name and not the destination URL. You can change the prefix (default 'recommends') that comes before the cloaked link's slug from global settings, navigate to WordPress Admin dashboard > WPAdCenter > Settings > General > Link options > Cloaked link prefix.
Ad Code - (Available when Ad Type is Ad Code) Input provided Ad Code from a third party like Google AdSense.
Ad Google AdSense - (Available when Ad Type is Import from AdSense) Ads from google account are available here which you can load and display on the front-end.
Ad Text - (Available when Ad Type is Text Ad) Add text using text editor and style it using available customizations.
Limit Impressions / Clicks(Pro) - you can limit the impressions / clicks here after the limit specified the ad will be automatically expired (please note that ad created from frontend order form using CPC, CPM will automatically add the limit specified in the packages)
Ad Groups - Select an Ad Group for the ad.
Ad Expiration Date - click on the Edit link under the publish meta box to expand it, from there "start date" and "end date" can be specified for an ad as shown in the image below. (please note that ad created from frontend order form using CPD will automatically set end date as per the package)
Link Options - (Available when Ad Type is Banner Image or External Image Link)
Open link in a new tab - Select 'Yes' from the dropdown to open the link in the new tab. If the 'Global' option is selected, then a global setting will be applied.
Use nofollow on link - If selected 'Yes' from dropdown, it signals that the page linking out is claiming no endorsement of the page it links to. If the 'Global' option is selected, then a global setting will be applied.
Additional rel tags - Adds rel tags to the link. If the 'Global' checkbox is selected, the global setting will be applied. To override global settings, uncheck the global setting's checkbox and select tags from the dropdown.
Additional CSS classes - Adds classes to the link. If the 'Global' checkbox is selected, the global setting will be applied. To override global settings, uncheck the global setting's checkbox and provide classes in the input box.
Advertiser(Pro) - You can manually check the advertiser or ads created from the front end form will automatically create a new advertiser and select it in the manage ads page.
Geo Targeting(Pro) - Geo Targeting of ads is a feature for your ads to display on specified locations by countries or even by cities in order for this feature to work you need to enable it in settings page.
Ad Weight(Pro) - Provide Ad Weight to your ads so that the frequency to appear it on front end will be specified depending upon the weight, default is set to medium (Please note that it is only applicable in the random ads)
Once all changes are confirmed, click on the Publish button.